WATCHING FOR SEO SCAMS
Choosing the right SEO to help manage your company is just as important as choosing to have one. And choosing the wrong one can actually ruin your online reputation so making an informed choice is the key to choosing the right SEO for your business. There are scams out there and knowing how to spot them can be half the battle.
- WATCH FOR EMPTY PROMISES. This is one thing that many illegitimate SEO companies will do. They promise you that they will get your website ranked in the top of Google searches in just a few months. Site reputation building takes time, and so when the promises sound too good to be true, they probably are.
- COMPANIES THAT SOLICIT YOU. Watch out for companies that are banging on your door, e-mailing you without inquiry by you. Many of these companies are just looking to hook you and will provide you with very little help.
- KEYWORDS. Watch the key words that you are offered to use. Especially if the words are long phrases, they may not get you the exposure that you want or deserve. Remember the key words that you are linking are things that you will anticipate that someone would key in when looking for a service like yours, so if the phrase is too long or out there then this probably won’t help you build your business.
- LINE FOR LINE. Know exactly what you are paying for. Don’t assume that things are included, and be sure to get this information in writing. One of the biggest mistakes is taking there word for the fact that everything you need will be included in what you are paying for.
Understanding the biggest way that rogue SEO companies can trick you into handing over your money, is the best way not to be lead down the wrong path. Caveat emptor mean buyer beware, and no matter what products or services you are buying especially over the internet, you really do need to shop around and learn more about the subject before buying.
